Accidental Keywords

Accidental rankings are keywords your site appears for in the Googles search results but you are not necessarily targeting. These generally appear in positions 100-300, so a long way down. Taking a look at these can help generate some new content ideas and keywords you could target.

Accidental rankings are keywords your site appears for in the Googles search results but you are not necessarily targeting.

These generally appear in positions 100-300, so a long way down.

Taking a look at these can help generate some new content ideas and keywords you could target.

SanityCheck emails out 10 of these accidental keywords each Monday for you to check over. Quite often 9 out of 10 of these ideas will mean nothing and can be discarded, but every so often you will be presented with a gem of an idea that leads to a great new content idea, keyword to go after, and search traffic to get.

As your site is already ranking for these accidental keywords, if you were to create a piece of content that directly targets these keywords you would have a good chance of ranking well for them.

Often these keywords are related to topics and keywords you are already targeting, so by creating more content around the topic Google may see your site as more of an authority on the topic and generally ranking it higher for related keywords.

When you get the Content Ideas email from SanityCheck you'll see a 'Save Keyword' next to each idea. This will save the keyword to what I've called the Whiteboard area of SanityCheck. At the moment it is a simple list of savedkeyword ideas for you to refer back to and work on. Eventually I hope to develop this area out further into some NLP language tools to help you with your content creation.