SEO Help For Busy People is a tool to help you get more organic traffic from Google.

As a bootstrapping small business owner you wear many hats. Search Engine Optimization may seem like a dark art to you - or you may just feel as though you do not have time to work on your website. takes the unknown and indecision away by suggesting the new content ideas and pages you should be fixing on your site.

With SanityCheck you can

  • Get new content ideas
  • Find out which pages should be improved for the biggest wins
  • Dig deeper into your data to find out why changes have happened
  • Track the search terms that matter to your business
  • Test changes you have made to your website

We are also on hand to offer 1 on 1 assistance and answer any SEO questions you may have.

How does it work?

SanityCheck.IO integrates with Google Search Console to suck the data out and make better use of it.

We have spent countless hours staring at the numbers in Google Search Console and Analytics - creating our own spreadsheets to track things and work out what changes to make to our sites. is a product built on the back of those manually put together spreadsheets. Instead of doing all the number crunching and graph drawing manually - SanityCheck.IO will do it automatically for you. Saving you time and giving you great insights on how to make your website better and get more organic search traffic from Google.

Frequently Asked Questions

1, What access to Google Search Console does SanityCheck require?

SanityCheck needs 'Restricted' access to your website's Google Search Console property. This is read only access. SanityCheck will not change any settings or data of Google Search Console.

2, What data does SanityCheck store?

At the current time SanityCheck archives:

  • Your sites overall impressions, clicks, click through rate, and position in the Google Search Results
  • Keyword rankings and stats for the keywords you add
  • For any SEO test you create we store a 12 week period of data

This allows you to perform SEO tests, track keyword rankings, and gives you an overall picture of how your site is doing over a longer term than the 90 days Google Search Console allows.

We currently perform Live queries on the data in Google Search Console to bring content opportunities to your attention.

3, Who are you?

My name is Nick Swan, I have been building software, websites and doing online marketing for the past 19 years. SanityCheck is a tool I have built to help with my own SEO work. Hopefully you will find it useful too. You can find me here on Twitter, or drop me an email if you have any questions :

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