How use SanityCheck.io to find existing pages on your website that can get you more traffic from Google
When looking for content to improve - you want to get the maximum return for the effort.
From looking at Click Through Rates - for pages, this involves getting a page that sits on Page 2 of Googles Search Results onto Page 1 and into the top 10 results.
Lets get going...
From the main dashboard in SanityCheck.io, click on "...improve an existing page"
This report shows pages that are on page 2 or worse. If you can take one of these pages and improve the content and get Google to put them on page 1 - you will see a nice uplift in traffic to your site.
Lets look at an example from our golf site again.
From this report I can pick out the page : http://www.garethjohnstongolf.com/product/sklz-12-putting-mirror/
If we take a look at this page, we can see it is a product for sale - but most importantly the page is pretty light on content.
So there are a number of things we can look at.
If your page qualifies for #2 and #3 - the first thing to do is see the keywords the page is being returned for already. Click on the url of the page in the report and you can see the keywords.
Are the keywords relevant to the page? If not you could have a new content oppportunity.
Are the keywords directly used in the page? If not - and it makes sense, rewrite or add content and use the keywords.
If you click on the keywords listed for the page - you can see the terms and questions display in the search results for the "People also searched for" and "Related Searches" sections.
These often make good headings for sections of content, and if you do see a questions that you can have as a heading and then answer directly in your text it is a great one to include.
If you do not get any keyword or question suggestions - try shortening your keyword/phrase. A query made up of 1 or 2 words seems to work best.